Scalpa Marketing For Success
I think most of us can agree that the hardest part about starting a business is gaining an audience and pulling in customers. Good marketing is essential for businesses to make money and continue to grow. Scalpa understands marketing can be difficult, especially for those just beginning a business. Scalpa marketing assets help bring customers straight to their door. This is one thing that makes Scalpa so great. Whether it be college, beauty school, hands-on training, or online training, most educational outlets do not give direction when it comes to actually beginning your journey to success. Most simply teach you the knowledge and leave you to figure out the rest.
A common phrase you will hear from Bryce Cleveland, the founder and CEO of Scalpa is, "build your empire!" This is because he created Scalpa to not only train his students but to actually help them become successful in what they love doing most. Scalpa marketing has helped many of his students get to where they are today.
The biggest note to take when marketing your business is promotion. You don't need to pay for expensive advertisements to begin promoting your business. Utilize all social media platforms to share your work, your services, about yourself, and everything you can to catch the eye of the consumer. In general, you should post at least 3-4 times per week. The best time to post is 10am-12pm on Wednesdays. The least engagement is on Sundays and every day from 6pm-4am. For Facebook, the best time to post is between 11am-3pm and again at 8pm. Their highest peak is reported to be 3pm. On Instagram, Tuesday at 1pm and Tuesday- Friday 9am-4pm is their biggest time for engagement.
Anything with a trademark or watermark from Scalpa marketing is available for your own use. Many of these are located at the end of the training courses and are available for download. These are clean-cut images that will show a great level of professionalism when someone views your page. Take before and after photos of every client. This is great for posting as well as a portfolio for potential and future customers.
Join Scalpa's Facebook community groups. Bryce Cleveland always says, "it's who you know." These groups are here not only to serve as a question forum but for you to connect with others in the same industry, to learn and grow from them. You can find others who are succeeding in this industry, chat with them, and learn from them.
To be able to do any of this you will need to be vulnerable. It might be uncomfortable at first but if you do not put yourself out there, how is anyone going to find you?
If you are still wanting more help drawing in customers, Scalpa offers a great marketing tool where you are able to list your business on the Scalpa website. Potential customers will visit the website and will be able to type their location and service they are interested in and all of your information will appear for them to contact you. This is a great addition to your current marketing strategies or an opportunity to get your business noticed. If you are interested in signing up for this, follow the link below.
If you want to expand your knowledge and grow your business even more, Scalpa will soon be launching a new training just on marketing! Scalpa is here to help all students, whether they are just starting or wanting to grow and expand their current business. Get out there and build your empire with Scalpa!